Download books to ipad 1 The Matchmakers: The New Economics of Multisided Platforms

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Download books to ipad 1 The Matchmakers: The New Economics of Multisided Platforms

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Multisided markets | Product Bookshelf
Other examples of multisided platforms are cash (a government Serve asmatch makers (e.g., eBay bringing together buyers and In this video David Evans discusses multisided platforms and points out that economic factors frequently New research explores multi-sided markets (HBS article by Andrei  Platform Competition in Multi-sided Markets - Academia.edu
Keywords: Multi-sided markets, industry architecture, industry platform, 'Two-sided market' takes point of departure in the economics field, where the setting is limited to MARKETS The phenomenon of multi-sided market itself is not new. transaction costs through matchmaking to eliminate duplication costs, and as they  Economic Focus: What is the Relevance of Multi-Sided Platform
The Economics of Multi-Sided Platforms Matchmaking – providing a physical location (e.g. shopping mall) or a virtual location (e.g. a website  Why Internet Platforms Don't Need Special Regulation - Politico
While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early. Overcharge but don't Overestimate: Calculating Damages for
("The recognition that many markets are multisided leads to new and interesting positive and normative . attend periodic matchmaking sessions. 25 See David S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. PLATFORM ECONOMICS: - Competition Policy International
been able to buy a pretty good new bicycle if I had published these essays in the . Chapter 4: Antitrust Economics of Multi-Sided Platforms . .. matchmaking services charge everyone the same, for instance, while, as we mentioned, physical.

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